How To Go About Making A Content Marketing Strategy

One of the most important things you will need in the world of content marketing is a strategy. So, how do you make it? The first focus should be on understanding your marketing objective and then lead with your customer personas. According to Wikipedia page creators, understanding who your target audience is the key to making good content. So, make sure you have a good understanding of your audience and then you have a content calendar to ensure that you create content regularly and frequently. What do you think?