Reasons to create a purposeful content

There are several reasons to create a purposeful content, one that works on certain aims and aims to achieve certain outcomes. Not only is that beneficial for the business but for the viewer as well, as it is going to deliver them with their required piece of information. As a wikipedia editing service it is highly important for you to create content that revolves around the customer’s persona and falls under all their requirements, offering those solutions that they wish to gain. What are the reasons to create purposeful content in your opinion?